Introduction of artificial intelligence at The Icelandic Film School

The Icelandic Film School has established a consultation group to analyze the effects and dangers but also the potential of AI - Artificial Intelligence in filmmaking.

The committee - which met at its first meeting in the school building at Suðurlandsbraut 18, last Friday, February 9 - consists of both teachers and students. The group is made up of Hrafnkell Stefánsson, head of studies, Þórey Sigþórsdóttir, head of acting and voice, Logi Sigursveinsson of the school's equipment department and the students Robin Lilja Talbot, Naila Zahin Ana, Ásthildur Ómarsdóttir, Michelle Pröstler, Þorgeir Sigurðsson and Kristinn Júlíus Smárason.

Since AI first hit the market in November 2022, it has shaken up many sectors of society, including the film industry. Ever since Aristotle wrote his work "On the Art of Poetry" in the 4th century BC, people have tried to create forms and formulas for the structure of history and to analyze narrative theory. Artificial intelligence offers many opportunities, but in its path there are also many dangers. Ethical questions can be disturbing, as the operation of artificial intelligence borders on plagiarism. There are also interesting warnings from philosophers like Slavok Zizek, who says that artificial intelligence is not about mastering its environment, but about letting it go.

Many screenwriters have begun to take advantage of artificial intelligence. Few use it to write, but many accept its help in summarizing texts and creating treatment and synopsis. Then there are countless possibilities to use artificial intelligence in the post-processing of images. IFS's marketing department has already started using it in promotion abroad and in its advertising campaigns.

At this first meeting of the IFS working group, tasks were shared among committee members, and the group will meet again after two weeks.

Students who graduate from IFS are a huge part of the Icelandic film industry. In a normal year, IFS graduates fill up to 30% of job titles in the credit lists of Icelandic movies. The results of the surveys have shown that over 90% of the students excel in the profession after completing their studies, and around 40% of those who graduate immediately get jobs and work full time in film production after completing their studies.